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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Improving competitiveness of China's shopping center based on an analysis of key success factors : a case study of Zhuhai International Trade Shopping Plaza Co., Ltd., China

Issue date

2017.

Author

Chen, Wen Zhu

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Shopping centers -- China

Shopping centers -- China -- Marketing

Retail trade -- China

Stores, Retail -- China

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006796799706306