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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The factors influencing Chinese consumers' intention to read mobile promotional materials : in context of WeChat system
- Issue date
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2016.
- Author
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Leong, Ka Lok
- Faculty
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Faculty of Business Administration
- Degree
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M.B.A.
- Subject
-
Internet marketing -- China
Mobile communication systems -- China
Consumer behavior -- China
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006771789706306
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