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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The factors influencing Chinese consumers' intention to read mobile promotional materials : in context of WeChat system

Issue date

2016.

Author

Leong, Ka Lok

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Internet marketing -- China

Mobile communication systems -- China

Consumer behavior -- China

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006771789706306