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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
How in-store shopping experience affects customer experiential value and behavioral intention?
- Issue date
-
2017.
- Author
-
Liu, Yi Qian
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Marketing
Stores, Retail
Customer services
Consumer behavior
- Supervisor
-
Sy-Changco, Joseph Adea
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006771249706306
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