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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How in-store shopping experience affects customer experiential value and behavioral intention?

Issue date

2017

Author

Liu, Yi Qian

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Marketing

Stores, Retail

Customer services

Consumer behavior

Supervisor

Sy-Changco, Joseph Adea

Files In This Item

Full-text (internet)

Location
1/F Zone C
Library URL
991006771249706306