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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How in-store shopping experience affects customer experiential value and behavioral intention?

Issue date

2017.

Author

Liu, Yi Qian

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Marketing

Stores, Retail

Customer services

Consumer behavior

Supervisor

Sy-Changco, Joseph Adea

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006771249706306