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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
How vlogger affects parasocial interaction and brands
- Issue date
-
2017.
- Author
-
Lam, I Kei
- Faculty
- Faculty of Business Administration
- Department
- Department of Management and Marketing
- Degree
-
M.B.A.
- Subject
-
Social interaction
Social media
- Supervisor
-
Liu, Ting Chi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006770959706306
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