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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How CSR affects customer trust, brand image and behavioral loyalty? An empirical study in hotel industry

Issue date

2017

Author

Lin, Xiao Qian

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Social responsibility of business -- China

Corporate culture -- China

Corporations -- Moral and ethical aspects -- China

Hospitality industry -- China

Files In This Item

Full-text (internet)

Location
1/F Zone C
Library URL
991006770319706306