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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Why do Chinese consumers buy high-end but low-key luxury goods? : a study in Macau

Issue date

2017.

Author

Lei, Ka Man

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Affluent consumers -- China -- Psychology

Consumer behavior -- China

Luxury goods industry

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006770249706306