school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

The impact of service quality on customer satisfaction, brand image and customer loyalty : the case of the Venetian Macau

Issue date

2017.

Author

Ng, Shue Yan

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Customer services -- Quality control

Branding (Marketing)

Customer satisfaction

Customer loyalty

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006769979706306