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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Strategic branding of mobile online games : a case study of Honor of Kings by Tencent

Issue date

2017.

Author

Chen, Yan Yue

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Mobile games -- Case studies

Branding (Marketing) -- China -- Case studies

Supervisor

Li, Xiao Qin

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006769899706306