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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Examining audience members' motivation : relationship between social media, motivation, satisfaction & behavioral intention : the 27th Macao Arts Festival
- Issue date
-
2017.
- Author
-
Ip, Si Kei
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Internet marketing -- Macau
Festivals -- Economic aspects -- Macau
Art festivals -- Macau
- Supervisor
-
McCartney, Glenn
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006769859706306
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