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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

An empirical study of contemporary customer relationship manangement systems features for retail banking business

Issue date

2015.

Author

Chan, Weng Si

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Customer relations -- Management

Banks and banking -- Customer services

Bank marketing

Supervisor

Chan, Wing Han

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991006729749706306