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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
An empirical study of contemporary customer relationship manangement systems features for retail banking business
- Issue date
-
2015.
- Author
-
Chan, Weng Si
- Faculty
- Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Customer relations -- Management
Banks and banking -- Customer services
Bank marketing
- Supervisor
-
Chan, Wing Han
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006729749706306
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