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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Brand integration in horizontal merger and acquisition: analysis of cases in Chinese household electrical appliances industry

Issue date

2015.

Author

Liu, Wen Jing

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Consolidation and merger of corporations

Brand name products -- Management

Electric industries -- China -- Management

Supervisor

Sy-Changco, Joseph Adea

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991006729639706306