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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The role of regulatory focus and progress level on consumer motivation

Issue date

2015

Author

Chan, Nga Cheng

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Marketing

Selling

Consumer behavior

Supervisor

Ho, Ying

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991006668049706306