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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Research on the influence of personalized recommendation on customer loyalty in B2C e-commerce

Issue date

2017

Author

Feng, Lu

Faculty

Faculty of Science and Technology

Degree

M.Sc.

Subject

Electronic commerce

Consumer behavior

Supervisor

Guo, Jing Zhi

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991006604869706306