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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Research on the influence of personalized recommendation on customer loyalty in B2C e-commerce
- Issue date
-
2017.
- Author
-
Feng, Lu
- Faculty
- Faculty of Science and Technology
- Department
- Department of Computer and Information Science
- Degree
-
M.Sc.
- Subject
-
Electronic commerce
Consumer behavior
- Supervisor
-
Guo, Jing Zhi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991006604869706306
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