Product placement is a popular and effective tool used by marketing practitioners to promote brands and products. In recent years this approach has become more and more common in the movie industry in order to promote a city or the whole country. This thesis aims to analyze the evolution of the images displayed in movies shot in Macau during different historical eras by analyzing eight movies produced by Asian and Western filmmakers, using the approach introduced by Macionis (2004). The categorization of each film into three different concepts: Place, Performance and Personality, helps explain the change of the city image of Macau as the city itself develops.