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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

A functional analysis of the 2012 American presidential debates

English Abstract

The Functional Theory of Political Campaign Discourse was first proposed by William Benoit (1996), and it is now frequently used to analyze the discourse of political debates and the functions of political utterances in debates. The present thesis applies Benoit‘s Functional Theory to analyze the texts of the 2012 American presidential debates. Overall, the results showed that Acclaims (59.5%) were the most frequently-used function, followed by Attacks (32.7%) and then Defenses (7.8%). Policy (94.2%) was discussed significantly more commonly than Character (5.8%) in these debates. When discussing Policy, the candidates discussed Past deeds (48.1%), Future plans (33.3%), and General goals (12.7%). When discussing Character, they uttered Personal qualities (0.5%), ideals (2.3%), and leadership ability (3.1%). Moreover, the incumbent candidate Obama acclaimed significantly more and attacked less than the challenger Romney. Finally, both Obama and Romney put great emphasis on Past deeds and Future plans, but paid relatively less attention to General goals.

Issue date

2015.

Author

Ma, Teng

Faculty
Faculty of Arts and Humanities (former name: Faculty of Social Sciences and Humanities)
Department
Department of English
Degree

M.A.

Subject

Campaign debates -- United States

Presidents -- United States -- Election

Supervisor

Corbett John

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991000803179706306