This paper evaluates SJM’s financial performances by analyzing its financial reports throughout 2010 to 2012 using ratio analysis. Strengths and weaknesses are identified. Quantitative ratio analysis \(liquidity measurement, profitability indicators, financial leverage\/gearing, operating performance and investment valuation\) indicates SJM scores satisfactory among the five indicators. Positive cash flows reveal satisfactory liquidity positions. However, qualitative interviews reveal operational weaknesses of the company. Results provide rooms for financial and strategic improvement in future.