The multi-level marketing (MLM) industry has seen impressive growth in the past 10 years in terms of total volume of sales and number of salespeople involved. The industry is clearly a new business area that is full of opportunities. Unlike traditional business recruiters, MLM firms do not take age, gender or education into consideration; they welcome anyone. However, MLM members can leave without giving notice. Hence, in this study I investigate why people join MLM firms, why they decide to stay and the factors determining their success or failure in the MLM business. This will allow MLM firms to save significant time when recruiting and retaining new members. They will also be able to use the findings to formulate strategies to maintain the satisfaction and motivation of their members.