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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Exploring the association between media access, consumption, and health literacy among college students

English Abstract

This study explores the association between college students‟ health information obtained through media and their level of health literacy. The successful sample was 295 college students in one of the universities in Macau. Students completed a paper-pen survey in November, 2014. The result shows: 1) more than half of the respondents do not have adequate functional health literacy and 2) the Internet is the first primary source of information for college students. There is a positive correlation between a student reporting receiving health related information from the Internet and print media and their scores in health literacy tests. Moreover, there is a positive correlation between students hearing health related information from broadcast entertainment programs and their scores in health literacy test. In conclusion, traditional media are still an effective source of information for college students and future studies should explore college students‟ understanding of health information through different media program modalities.

Issue date

2015.

Author

Zhao, Hai Yi

Faculty

Faculty of Social Sciences

Department

Department of Communication

Degree

M.A.

Subject

College students -- Macau

Medical care -- Macau

Mass media and education -- Macau

Supervisor

Chang, Wen Yu

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991008693229706306