This oral history project explores how media professionals of Chinese-language media in Malaysia identify with Chinese-language media and struggle to consolidate a self-identity. It has made a close look at relevant oral history documents in the National Archives of Singapore. The existing documents contribute to a better understanding of Chinese-language media in Malaysia and provide references to question design. By interviewing media pioneers of Chinese-language media in Malaysia, the current research finds that though being treated not as fairly as their Malay counterparts, they embody faithful love for Malaysia as a country and wish a better future for Malaysia. At the same time, they identify themselves with Chinese culture and support Chinese-language education. As gatekeepers of Chineselanguage media, media professionals of Chinese-language media will take the government stance as well as the market demand into their consideration while representing information. This oral history project also highlights the marketing strategies that media professionals of Chinese-language media adopt to solve the bottleneck problem as well as to survive themselves in the new media age.