school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The influence of marketing capabilities on firm performance : evidence from the China beverage industry
- Issue date
-
2011.
- Author
-
張麗霞
- Faculty
-
Faculty of Business Administration
- Department
-
Department of Management and Marketing
- Degree
-
M.B.A.
- Subject
-
Beverage industry -- China -- Marketing -- Case studies
Soft drink industry -- China -- Marketing -- Case studies
Industrial management -- China -- Case studies
- Supervisor
-
Mac, Vai Iun
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991001793819706306