school

UM E-Theses Collection (澳門大學電子學位論文庫)

Title

The influence of marketing capabilities on firm performance : evidence from the China beverage industry

Issue date

2011.

Author

張麗霞

Faculty

Faculty of Business Administration

Department

Department of Management and Marketing

Degree

M.B.A.

Subject

Beverage industry -- China -- Marketing -- Case studies

Soft drink industry -- China -- Marketing -- Case studies

Industrial management -- China -- Case studies

Supervisor

Mac, Vai Iun

Files In This Item

TOC & Abstract

Location
1/F Zone C
Library URL
991001793819706306