ABSTRACT In recent years, the resource-based view has been extended to marketing literatures to examine the marketing function on firm performance. In this study, I use data from a Chinese enterprise, Jiaduobao Group, to investigate how market sensing capability, customer linking capability and networking capability determine the firm’s performance. The results show that market sensing capability, customer linking capability and networking capability have positive effects on sales growth, market share, profitability and customer satisfaction in Jiaduobao Group. Keywords: capability, market sensing capability, customer linking capability, networking capability, firm performance.