school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Looking back while moving forward : a retrospective of advertising research articles in Mainland China's academic journals (1994-2008)
- Issue date
-
2009.
- Author
-
Gu, Liang
- Faculty
-
Faculty of Social Sciences and Humanities
- Department
-
Department of Communication
- Degree
-
M.A.
- Subject
-
Advertising -- Research
Advertising -- China
- Supervisor
-
Chang, Wen Yu
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991005325889706306