school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Studying the relationship between color preference and willingness-to-pay price of Chinese consumers
- Issue date
-
2010.
- Author
-
Wu, Ka U
- Faculty
-
Faculty of Social Sciences and Humanities
- Department
-
Department of Communication
- Degree
-
M.A.
- Subject
-
Consumer behavior -- China
- Supervisor
-
Chang, Wen Yu
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991005324629706306