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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Perceived service quality dimensionality and customer behavioral intention : the case of China mobile

Issue date

2007

Author

Ren, Ye

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Cell phone services industry -- China

Consumer behavior -- China -- Case studies

Service industries -- Customer services

Marketing & Strategic Management -- Department of Management and Marketing

Supervisor

Nguyen, Thang Van

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991002632229706306