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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

lifestyle analysis and price perception of a segment of Macau generation Y

Issue date

2003

Author

Cheung, Chi Fai

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Young adult consumers -- Attitudes

Generation Y -- Attitudes

Target marketing

Consumer behavior -- Macau

Marketing & Strategic Management -- Department of Management and Marketing

Supervisor

Nasol, Ramon Lino

Files In This Item

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Location
1/F Zone C
Library URL
991000162019706306