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UM E-Theses Collection (澳門大學電子學位論文庫)

Title

A lifestyle analysis and price perception of a segment of Macau generation Y /

Issue date

2003.

Author

Cheung, Chi Fai

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Young adult consumers -- Attitudes

Generation Y -- Attitudes

Target marketing

Consumer behavior -- Macau

Supervisor

Nasol, Ramon Lino

Files In This Item

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Location
1/F Zone C
Library URL
991000162019706306