school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
A lifestyle analysis and price perception of a segment of Macau generation Y /
- Issue date
-
2003.
- Author
-
Cheung, Chi Fai
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior -- Macau
- Supervisor
-
Nasol, Ramon Lino
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991000162019706306