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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

relationship between emotional satisfaction and loyalty : the case of Macao's female consumers'role orientations

Issue date

2004

Author

Cheang, Cheng I

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Women consumers -- Macau

Women consumers -- Psychology

Consumer behavior -- Macau

Marketing & Strategic Management -- Department of Management and Marketing

Supervisor

Noronha, Carlos, supervisor

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Location
1/F Zone C
Library URL
991000161599706306