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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Marketing strategy of establishing a brand of cold & flu medicine in China OTC market

Issue date

2001

Author

Kang, Li

Faculty

Faculty of Business Administration

Degree

M.B.A.

Subject

Respiratory agents -- China -- Marketing

Over-the-counter markets -- China

Nonprescription drug industry -- China -- Marketing

Market surveys -- China

Management -- Department of Management and Marketing

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Location
1/F Zone C
Library URL
991000159369706306