school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Marketing strategy of establishing a brand of cold & flu medicine in China OTC market
- Issue date
-
2001.
- Author
-
Kang, Li
- Faculty
-
Faculty of Business Administration
- Department
-
Department of Management and Marketing
- Degree
-
M.B.A.
- Subject
-
Respiratory agents -- China -- Marketing
Over-the-counter markets -- China
Nonprescription drug industry -- China -- Marketing
Market surveys -- China
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991000159369706306