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UM E-Theses Collection (澳門大學電子學位論文庫)

Title

An empirical study on influence mechanism of generative AI product description on Generation Z's behavioral intention

Issue date

2025.

Author

Chen, Chu Qi,

Faculty
Faculty of Science and Technology
Department
Department of Computer and Information Science
Degree

M.Sc.

Subject

Electronic commerce

Supervisor

Guo Jing Zhi

Location
1/F Zone C
Library URL
991010466966306306