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UM E-Theses Collection (澳門大學電子學位論文庫)

Title

Research on the influencing factors of purchase intention on social e-commerce platforms: The mediating role of consumer perception

Issue date

2024.

Author

Xu, Yun Yi,

Faculty
Faculty of Science and Technology
Department
Department of Computer and Information Science
Degree

M.Sc.

Subject

Electronic commerce

Supervisor

Guo Jing Zhi

Location
1/F Zone C
Library URL
991010457380706306