school
UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Research on the influencing factors of impulsive buying behavior under the e-commerce live broadcast mode
- Issue date
-
2024.
- Author
-
Yang, Zi Yi,
- Faculty
- Faculty of Science and Technology
- Department
- Department of Computer and Information Science
- Degree
-
M.Sc.
- Subject
-
Electronic commerce
- Supervisor
-
Guo Jing Zhi
- Location
- 1/F Zone C
- Library URL
- 991010454780006306