school
UM Dissertations & Theses Collection (澳門大學電子學位論文庫)
- Title
-
Research on the influencing factors of users' purchase intention on UGC social e-commerce platform : taking Xiaohongshu as an example
- Issue date
-
2025.
- Author
-
Wang, Xin Yi,
- Faculty
- Faculty of Science and Technology
- Department
- Department of Computer and Information Science
- Degree
-
M.Sc.
- Subject
-
Electronic commerce
- Supervisor
-
Fong Chi Chiu
- Location
- 1/F Zone C
- Library URL
- 991010454379606306