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UM E-Theses Collection (澳門大學電子學位論文庫)

Title

E-commerce platform search advertising click-through rate optimization strategy analysis

Issue date

2024.

Author

Wang, Zi Lu,

Faculty
Faculty of Science and Technology
Department
Department of Computer and Information Science
Degree

M.Sc.

Subject

Electronic commerce

Supervisor

Guo Jing Zhi

Location
1/F Zone C
Library URL
991010444880406306