school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
基於SICAS模型的社交媒體時代旅遊目的地營銷策略研究 : 以澳門特區旅遊局在小紅書平臺的實踐為例 = Marketing strategies for tourism destination in the social media era based on the SICAS model : A case study of Macao Government Tourist Office on Xiaohongshu platform
- Issue date
-
2024.
- Author
-
彭瀅,
- Faculty
- Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
- Degree
-
M.Soc.Sc.
- Subject
-
Macau -- History
Macau -- Social conditions
Macau -- Economic conditions
- Supervisor
-
林玉鳳
- Location
- 1/F Zone C
- Library URL
- 991010437549606306