school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Investigating the effects of fear and humor appeals on ticket scalping intention
- Issue date
-
2023.
- Author
-
Leong, Chi Ieng
- Faculty
-
Faculty of Business Administration
- Department
-
Department of Integrated Resort and Tourism Management
- Degree
-
M. Sc.
- Subject
-
Entertainment events -- Macau
Consumer behavior
Tickets -- China
- Supervisor
-
Fong, Hoc Nang
- Location
- 1/F Zone C
- Library URL
- 991010332476206306