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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Investigating the effects of fear and humor appeals on ticket scalping intention

Issue date

2023.

Author

Leong, Chi Ieng

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Entertainment events -- Macau

Consumer behavior

Tickets -- China

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010332476206306