school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
直播運營商電商的數據分析和銷售策略 : 以抖音電商為案例
- Issue date
-
2023.
- Author
-
冷衛安
- Faculty
-
Faculty of Business Administration
- Department
-
Doctor of Business Administration
- Degree
-
D.B.A.
- Subject
-
Electronic commerce
Live streaming
Data analysis.
Marketing -- Strategy
- Supervisor
-
Lian, Zhao Tong
- Location
- 1/F Zone C
- Library URL
- 991010331379806306