school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Wechat marketing for brand promotion and customer engagement : a case study of youth basketball training camp, QiuDao sports
- Issue date
-
2023.
- Author
-
Yin, Si Liang
- Faculty
-
Faculty of Social Sciences
- Department
-
Department of Communication
- Degree
-
M.A.
- Subject
-
Internet marketing
Social media -- China
Consumer behavior
- Supervisor
-
Liu Shih Diing
- Location
- 1/F Zone C
- Library URL
- 991010321735406306