school
UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
How does the heuristic anxiety caused marketing placebo effect influence purchase intention in food industry : An empirical study
- Issue date
-
2022.
- Author
-
Huang, Li
- Faculty
-
Faculty of Business Administration
- Department
-
Department of Accounting and Information Management
- Degree
-
Ph.D.
- Subject
- Supervisor
-
Liu, Ting Chi
Yen, Jerome
- Location
- 1/F Zone C
- Library URL
- 991010321732306306