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UM Dissertations & Theses Collection (澳門大學電子學位論文庫)

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Title

Corporate social responsibility and purchase intentions in Macau integrated resorts industry during 'new normal' : mediation roles of brand equity dimensions

Issue date

2022.

Author

Sou, Si Wan

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Social responsibility of business -- Macau

Consumer behavior -- Macau

Resorts -- Macau

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010262678206306