school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

Corporate social responsibility and purchase intentions in Macau integrated resorts industry during 'new normal' : mediation roles of brand equity dimensions

Issue date

2022.

Author

Sou, Si Wan

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management

Degree

M. Sc.

Subject

Social responsibility of business -- Macau

Consumer behavior -- Macau

Resorts -- Macau

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010262678206306