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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Exploring impulse buying in live stream shopping : a balanced framework
- Issue date
-
2023.
- Author
-
Gao, Ming
- Faculty
- Faculty of Business Administration
- Degree
-
Ph.D.
- Subject
-
Internet marketing -- China
Impulse buying -- China
- Supervisor
-
Liu, Ting Chi
Yen, Jerome
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991010262677906306
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