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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

How does the heuristic anxiety caused marketing placebo effect influence purchase intention in food industry? : an empirical study

Issue date

2022.

Author

Huang, Li

Faculty
Faculty of Business Administration
Degree

Ph.D.

Subject

Marketing -- Psychological aspects

Consumer behavior

Food industry and trade

Supervisor

Liu, Ting Chi

Yen, Jerome

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010262677806306