school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

Research on influence of e-commerce store live streaming host attributes on consumers' purchase intention

Issue date

2022.

Author

Wen, Xin Xin

Faculty
Faculty of Science and Technology
Department
Department of Computer and Information Science
Degree

M.Sc.

Subject

Electronic commerce

Live streaming

Internet advertising

Internet marketing

Consumer behavior

Supervisor

Guo, Jing Zhi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010197179506306