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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Commercial nationalism on Weibo : A study of seven selected Chinese brands

Issue date

2022.

Author

Yin, Ke Fan

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Nationalism -- China

Branding (Marketing) -- Case studies

Supervisor

Chen, Ni

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010188073406306