school

UM E-Theses Collection (澳門大學電子學位論文庫)

Title

Authenticity and intimacy in beauty YouTuber and viewer relationships : the case of Jaclyn cosmetics in 2019

Issue date

2022.

Author

Cheong, Wai Si

Faculty

Faculty of Social Sciences

Department

Department of Communication

Degree

M.A.

Subject

Advertising -- Cosmetics

Supervisor

Hodges, Benjamin Kidder

Location
1/F Zone C
Library URL
991010188069606306