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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Authenticity and intimacy in beauty YouTuber and viewer relationships : the case of Jaclyn cosmetics in 2019

Issue date

2022.

Author

Cheong, Wai Si

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Advertising -- Cosmetics

Supervisor

Hodges, Benjamin Kidder

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010188069606306