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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Fantasy theme analysis of live webcasting wanghong in context of e-commerce : two case studies from mainland China

Issue date

2021.

Author

Fu, Yi Miao

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Internet personalities -- China

Electronic commerce -- China -- Case studies

Internet marketing -- China -- Case studies

Supervisor

Li, Xiao Qin

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010012789406306